Experts and journalists in Israel can now utilise PRN ProfNet. PR Newswire has developed the ProfNet service in North America into the most comprehensive and well-regarded expert service of its kind. In 2000 it expanded into the European market in 2000. This internet-based service is part of PR Newswire Europe, the leading provider of PR and IR support services. If you wish to forward a query please go to www.prnewswire.com/profnet

Our internet-based ProfNet service has now launched in the UK and Europe after tremendous success in the US. It gives experts and public relations professionals the chance to provide journalists with comment or analysis for articles and stories.

ProfNet gives you:

• A system which is easy and convenient to use.
• Relevant queries direct from accredited journalists, increasing the opportunity of media coverage for your organisation.
• A categorised list of queries, allowing you to quickly and easily identify the media opportunities to your organisation.
• The only truly international expert service, with journalist queries from the UK to the US, Central Europe to Central Asia, allowing you to get your message through to many different markets.
• The ability to find out who is writing about what subject in advance, enabling you to be proactive rather than reactive.
• The only one-stop-shop service for journalists seeking experts.
• The opportunity to widen your range of media contacts.
• A way to save time on media relations, so you can concentrate on other PR activity.

ProfNet consists of three main services:

ProfNet Search enables you to receive journalists questions via our e-mail query service. You then decide which of your experts would be relevant to answer the question posed by the journalist.

ProfNet Experts Database allows your experts to be listed in the place where journalists will be searching for relevant contacts.

ProfNet Briefs gives PR professionals in the business, healthcare and hi-tech fields, the opportunity to pitch stories directly to the 3,200 journalists who receive the service every week.