afimilk Wins Huge Bid in China

AFIKIM, Israel, August 14, 2012 /PRNewswire/ --



In one of the largest-ever purchases in the history of China's agricultural industry, afimilk is the winner of a bid that gives her the right and priority to supply up to 13 rotary platforms to the giant Mengniu dairy. Mengniu is rated by the Dutch bank, Rabobank, among the world's top 20 global enterprises.  The brand equity database, BrandZ™ has ranked the dairy China's eighteenth most valuable brand. The Mengniu dairy, which is listed on the Hong Kong market, has cornered roughly one third of China's dairy market, supplying the country with liquid milk, yogurt, milk powder, cheese, ice cream and other products.

     (Photo: http://photos.prnewswire.com/prnh/20120815/554430 )

Waikato, afimilk's dealer in New Zealand, will supply the rotary platforms through afimilk to Mengniu.

This purchase is part of Mengniu's decision to gain greater control of milk quality by operating its own farms. To this point, the company has bought raw milk from other dairies in the area.

In addition to its excellent products, afimilk attributes this achievement to the reservoir of knowledgeable people who support company products after the sale: technicians, trainers, and specifically in China, farm management 'consultants'.

"While we definitely won several big deals in China lately, we now need to deliver!" said Bjarne Rune, afimilk VP Sales. "This is about signing good contracts, carefully planning projects, successfully installing equipment with our partners from Waikato, and then supporting our customers. We want our customers to be extremely happy about their decision to work with us. To win more business in the future, flawless execution is a must."

afimilk develops, manufactures and markets computerized dairy management systems that consist of milk meters, individual cow identification, pedometers and management and analysis software which provides dairy producers the technology and knowledge needed to profitably produce high quality milk.

For more information, visit our website: http://www.afimilk.com

For details about Waikato visit its website: http://www.waikatomilking.co.nz  

Contact information: Ms. Noa Yonish, Marketing Communication Manager, Tel: +972-50-7589973, mail: noa@afimilk.co.il

SOURCE Afimilk Ltd