As Featured at the MWC, Servicefriend is Participating in a Joint Expansion of the Google RCS Messaging Platform

BARCELONA, Spain, Feb. 27, 2018 /PRNewswire/ -- Servicefriend, a young company, specializing in disruptive innovation, that enables brands to deliver consistently excellent messaging experience at scale, is joining Google's Early Access Program for RCS (Rich Communications Services) business messaging. Servicefriend announced today that it will be making RCS messages available to all its clients, and, thus, allowing millions of consumers a seamless experience via their preferred communication channel.

In early 2016, Google joined the industry initiative for RCS messaging on Android alongside a number of global operators and device makers. The GSMA-led program is designed to create an SMS-style cross-operator communications service bringing additional features to the mix, such as group-messaging, texting over Wi-Fi, IP voice calls, read-receipts, and file-sharing — similar to messaging apps such as WhatsApp and Facebook Messenger. In effect, RCS is like a next-gen SMS that mimics all the best features of modern IP messaging services.

Globe Telecom (Singtel Group) is the first company to offer Servicefriend's Hybrid-AI using the new protocol, and, earlier this year, published the first case study of the Hybrid-AI experience created by Servicefriend for Globe Telecom. Their new Hybrid Concierge service, represented by a persona called Thea, is featured this week at the MWC.

Servicefriend's approach offers businesses the scalability of a Bot with the intelligence, comprehension, and empathy of a human. The technology has solved the many challenges Communication companies face when implementing messaging as main means of engagement. Massive volume, intermittent nature of conversation and inability of a standalone AI to provide cohesive service are all addressed by the Hybrid-AI Architecture.

"The combination of RCS and Servicefriend's Hybrid-AI architecture for a seamless experience creates an excellent opportunity for businesses to digital their customer engagement and enable consumers to interact on their channel of choice" – Shahar Ben Ami, CEO, Servicefriend

About Servicefriend
Servicefriend is the newest opportunity for digital transformation through messaging automation. The company provides a vertical-specific messaging technology for consistent messaging experience at scale. Its unparalleled industry-specific NLU accuracy enables automation of 40% of incoming messages with 60% being prioritized and orchestrated for proper handling at rapid speeds. The company has been designated as a Gartner 2017 Cool Vendor in CRM Customer Service and Support and as a 2017 market leader for Virtual Customer Assistant. – for more information, contact



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