Friendly Technologies Is Launching Smart Home Embedded Client


Smart Middleware for Smart Home remote management can be installed on any gateway enabling hardware independency

RAMAT GAN, Israel, February 26, 2018 /PRNewswire/ --

Friendly Technologies announced today the launch of Friendly's Embedded Smart Home. Friendly Embedded Smart Home is a middleware installed on Smart Home gateways.

The middleware enables Smart Home service providers to:

  • Manage multiple types of Smart Home gateways on a unified management platform
  • Convert existing routers to Smart Home gateways

Friendly's Embedded Smart Home can be integrated with Friendly's Smart Home Management platform or with any third party's management platform.

Friendly's Embedded Smart Home is designed to support Zigbee, Z-wave and other proprietary protocols. It enables remote Smart Home gateways and sensors, monitoring and management and real-time control of lights, HVAC and shutters. The middleware facilitates alerts for events and profile shadowing (specific protocol activation, even in the absence of Internet connection).

Friendly Smart Home Embedded is designed to overcome the challenges of Smart Home service providers who want to use multiple types of Smart Home gateways from different vendors (for example, different gateway types for different market segments or to avoid dependency on one hardware vendor) on a unified Smart Home management platform.

"Friendly's Smart Home Embedded is enabling Smart Home service providers to apply "Best-of-Breed approach" in deployment of Smart Home services, enabling freedom of hardware choice, simplified Smart Home automation management and operational costs reduction," said Ilan Migdal, CEO and Founder of Friendly Technologies.

About Friendly Technologies  

Friendly Technologies is a leading provider of carrier-class platforms for IoT, Smart Home, and TR-069 device management.

Friendly has been providing TR-069 device management solutions to carriers and service providers since 2007. When IoT and the Smart Home first emerged, Friendly leveraged its experience and extended its offering to the IoT and Smart Home markets. Today, Friendly provides a unified IoT platform for the management of LWM2M, MQTT, OMA-DM, and TR-069 devices, as well as a full solution for the Smart Home.

Friendly's platforms enable its customers to generate new revenue streams in the Smart Home and IoT markets, such as Utilities, Transportation, Smart cities and more.

Friendly's traditional TR-069 ACS for carriers and XSPS improves customer experience, reduces costs, provisions new devices, monitors QoE, and configures and updates firmware remotely, while offering data insights to service providers.

Friendly Technologies, whose device management and IoT solutions have been installed by over two hundred service providers and IoT companies worldwide, is recognized by Frost & Sullivan as a Global Leader in Unified Device and Smart Home Management.

For more information, please visit or contact Ms. Liel Anisenko at or +972-3-753-9000

SOURCE Friendly Technologies

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