Ready-to-use Organic Tahini Launches at Whole Foods
Rushdi Foods introduces pure, vegan, high-protein mayonnaise alternative
ALON TAVOR, Israel, Feb 14, 2017 /PRNewswire/ -- Rushdi Foods Industries, Ltd., launched Mighty Sesame Co., a creamy, patent-pending tahini condiment in a ready-to-use, squeezable bottle. The high-protein, organic and vegan spread just landed in 26 Whole Foods supermarkets in New York in January.
Mighty Sesame Co. tahini is a healthy, superfood-derived mayonnaise alternative, made from just a single ingredient: sesame. "Mighty Sesame Co. is the best alternative to egg-, dairy-, or mayonnaise-based dressings and dips," says Metalya Sivan, marketing manager for Rushdi Foods. "It's healthy, vegan, rich in vitamins and minerals, and a good source of plant protein. Rushdi produces the product according to the highest safety standards."
Mighty Sesame Co. is organic-certified by the USDA, and health-conscious consumers love its versatility. They can use the pure, smooth tahini in a range of recipes and options, without turning to preservatives, sugar, salt, or any artificial ingredients. The all-natural, clean-label product can be incorporated into dressings; or squeezed into smoothie blends to add a boost of protein and minerals. For a short video with more information and recipes, please click here: https://youtu.be/bfQ-TxkDCy0.
Consumers also love the long shelf life of this wholesome, tasty tahini. And while many spreads and dressings contain artificial preservatives and other ingredients, Mighty Sesame Co.'s next-gen tahini is unadulterated by any additives. Rushdi took this ancient ingredient, retained its high nutrition properties, and developed a whole-seed sesame tahini made from just one ingredient.
"Vegetarians, vegans, gluten-free consumers, and parents wanting to provide healthier plant-based options for their kids are always seeking alternatives to egg- or dairy-based dressings, dips, and spreads (such as mayonnaise)," notes Sivan. "The creamy texture of Mighty Sesame Co. tahini provides consumers with a multi-purpose choice that's perfect for an active, busy lifestyle."
Just two tablespoons of Mighty Sesame Co. tahini provide 6g of protein and 12% of daily calcium intake, making it ideal for vegans/vegetarians.
Rushdi developed a patented, automatic processing method to provide Mighty Sesame Co. its unique smooth texture, making it ready-to use without additional ingredients and allow it to blend easily with any flavor or extract, in a range of dishes from savory to sweet.
Supported by 30 years of tahini expertise, Rushdi, the largest tahini maker in the world, offers retailers and foodservice its authentic tahini in a modern, user-friendly format that CEO Bashir Rushdi guarantees retains peak nutritional value and flavor.
The company markets to leading local and international food companies, such as Unilever, Nestle, Sabra, and Frito-Lay. The plant is BRC, Halal and Kosher certified.
Visit us at iFE, London, booth No. N2230.
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SOURCE Rushdi Foods Industries, Ltd.
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