Toya to Launch 12 Wonders Skin Pack on the Minecraft Marketplace


The Girl-Empowering Studio is joining Microsoft as an Official Content Partner on the Marketplace

TEL AVIV, Israel, Oct. 2, 2017 /PRNewswire/ -- Tel Aviv-based girl-empowering content developer on Minecraft, TOYA, has partnered with the Minecraft Marketplace to be an official content partner, announced today by Anat Shperling, CEO of Toya. Toya will be releasing their "12 Wonders" skin pack of virtual goods items on October 4th, which will be available across Minecraft clients on Windows 10 PC, mobile and console.

The new pack includes the "skins" of 12 archetypical Minecraft characters, such as an "Amazon", "Caregiver" and "Rebel", which allows Minecraft users to roam the game as extraordinary and powerful characters. Each of the "12 Wonders" will be available in both female and male form.  The skin pack will be priced at 310 Minecraft Coins on the Minecraft Marketplace. 

"We see this partnership with Minecraft, one of the most popular brands in the world, as a great business opportunity for Toya," commented Shperling in making the announcement.  "It allows us to focus our resources on creativity and go wild with our designs.  Each one of the 12 characters we are releasing is full of meaning and fun. I personally would find it difficult to choose a favorite. I would like to be all of them and choose to take what I need, feel or want, without committing to any of them, but myself."

"We have a wonderful and talented team and are developing our own unique visual interpretation for Minecraft," added Yifat Anzelevich, Toya's Chief Design. "We want to offer new textures and colors that support the narrative and makes the game even more fun and joyful.  As for the 12 Wonders skin pack, my favorite is Zina the Rebel. She's doing her own thing regardless of what reality dictates."

About Toya

Toya is a Minecraft Marketplace content creator partner that is developing worlds inspired by pioneering women. The company offers virtual goods and games that empowers users with a can-do attitude, strategy, decision making and competitiveness. The company is based in Tel Aviv, Israel and is backed by prominent private female investors.

CONTACT INFO: Anat Shperling.  Email:  mobile: 972537728870

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