Yotpo Joins Shopify Plus Technology Partner Program


As user-generated content marketing becomes a key differentiator for growing businesses, Yotpo to provide high-growth, high-volume Shopify Plus merchants with a complete customer content marketing platform.

NEW YORK, November 15, 2017 /PRNewswire/ --

Yotpo, the leading customer content marketing platform for online businesses, announced today that it has joined the Shopify Plus Technology Partner Program.  

Shopify Plus provides some of the world's fastest growing brands a customizable solution without the need for large investments of time, money, or resources. Similarly, Yotpo's robust infrastructure scales with businesses as they grow, ensuring brands of all sizes can build a customer content marketing strategy suited to their needs.

With Yotpo, stores can manage all their customer content marketing activities in one place. From collecting and moderating reviews and photos to leveraging content in marketing and advertising activities, Yotpo's all-in-one platform helps over 200,000 brands get better results from all the activities they're already using to grow. Yotpo recently raised $51 million in Series D funding, which will be used to meet the demand from high-growth commerce brands for an integrated user-generated content platform and accelerate product innovation, especially in artificial intelligence and machine learning.

"We are thrilled to welcome Yotpo to the Shopify Plus Technology Partner Program. This program recognizes the best-in-class solutions that, together with Shopify Plus, further enables the rapid growth and innovation possibilities of today's modern merchant." Jamie Sutton, Head of Technology Partnerships, Shopify Plus.

Combining Yotpo's complete user-generated content solution with the Shopify Plus' multi-channel platform maximizes opportunities to build shopper trust and increase sales with customer content. Shopify Plus merchants using Yotpo are already seeing eCommerce success.

Pura Vida Bracelets collected more than 28,000 reviews in one year after adding Yotpo to their Shopify Plus store. They were also able to leverage customer reviews into social ads with 255% higher ROI.

"Yotpo helped us generate that content from our fans, amplify it and track it so that we saw a huge increase in traffic and sales as a direct result of marketing with user-generated content," said Pura Vida CEO Griffin Thall.

With Yotpo, eCommerce business owners can gather invaluable customer insights; and with Shopify Plus, they have the automation and infrastructure necessary to use those insights to grow their business.

"Yotpo couldn't be more excited to become part of the Shopify Plus Technology Partner Program," said Yotpo CEO Tomer Tagrin. "Our work with Shopify Plus will enable their merchants to uniquely strengthen their relationship with their clients and scale their businesses dramatically."

About Yotpo 

Yotpo, the leading user-generated content marketing platform, helps online businesses leverage customer reviews and photos throughout the buyer journey to increase trust, social proof, and sales. With Yotpo, it's easy to collect great customer experiences and use them to enhance business & marketing activities.

Partnerships with search and social platforms like Google, Facebook, and Instagram and integrations with HubSpot, Salesforce, and more mean businesses can improve results from all the channels they're already using to grow. That's why more than 200,000 businesses worldwide use Yotpo, from growing brands like Tile, Esurance and Adore Me to established enterprises like Staples, Hallmark, and GoPro.

Yotpo has raised $101 million in funding and has over 200 employees across its Tel Aviv headquarters, New York office, and recently opened UK office.

Aimee Millwood


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