Engage with your audience to get more out of your communications
Give them a way to find, interact with, and share your message
Engagement is a conversation. As a business, you are using your content to say something, and your audience is responding through their interaction. The use of video, images, dedicated websites and social networks have proven to increase engagement when utlised as part of a communications strategy.
Get Found, Get Shared
Provide news and other content in formats that can easily be found and shared by readers and the media alike
The first step in engagement is being found. Optimising content with the right keywords is what allows searchers and search engines to find what they are looking for. By using SEO in your communications, your message will be more likely to be found online,interacted with and shared. Reciprocally, this increased engagement will improve search engine rankings for your content.
With PR Newswire, you can:
- Identify relevant keywords and phrases through our content optimisation tool
- Encourage your readers to re-tweet your message, share it with friends and bookmarking sites, or upload it to blog posts
- Promote content and campaigns via customisable Facebook tabs
Organise key company information online
Give your audiences a central location to access and interact with key company information
When researching your company the first place journalists, investors, influencers and consumers often turn to for information is your website. Ensuring all of your content is available and up-to-date provides your visitors with a positive online experience.
With PR Newswire, you can:
- House your latest news, press kit, downloadable assets for journalists, PR contacts and more in an online “media room”
- Easily update and manage content through a user friendly platform that requires no technical background
- Dynamically update your website with an automated press release feed
- Provide up-to-date stock prices, access to webcasts, earnings and other material news for your investor audience
- Showcase your company’s charitable works and sustainable business practices
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